As the CEO of BUMP Health & Fitness, Anne-Sophie Palmer oversees global operations and franchise expansion. With extensive experience in operational and leadership roles at one of the largest Australian fitness franchisors, she focuses on developing and implementing strategies for profitable growth. A former French heptathlete, current fitness enthusiast, and hands-on mother of two, Anne-Sophie is dedicated to shaping the brand's vision. Her core priority is franchise and corporate expansion, with a strong focus on providing world-class support for franchisee success.